Litter-Robot—an innovative pet-tech brand under Whisker—known for its automatic, self-cleaning litter boxes that simplify pet care and elevate owner peace of mind. The collection below showcases design solutions that elevate functionality, brand consistency and user experience.
Monthly Email Marketing Designs
Led the design of every weekly customer-facing email—from promotional campaigns and post-purchase flows to support messages, blog highlights, seasonal outreach, and product launches—to maintain brand consistency and boost performance. Working closely with the CRM team, promotional messaging was strategically placed at the top with a clean hero image; headlines maintained a strong visual hierarchy to spotlight offers and urgency, while a bold CTA remained “above the fold” for maximum visibility. Through iterative A/B testing of layout, content, and CTA placement, the campaign strategy continuously evolved and delivered a 60% increase in sales.
What wasn’t working…
Top Performing Emails
Environmental Graphics & Signage
Created branded signage and environmental graphics for our factory location in Juneau, Wisconsin that enhanced workplace culture while supporting clear communication and navigation.
Print Collateral
Designed a printable and downloadable Quick Start Guide for the Litter-Robot 4, featuring a clear and visual, step-by-step setup process to ensure confident onboarding. Icons and indicator lights are identified with intuitive visuals and explanations, while the guide includes a subtle prompt to download the Litter-Robot app for enhanced functionality.
New Hire Brochure
Developed a printed and downloadable new hire brochure that was given to every new hire at Whisker. The brochure offers a concise company overview paired with welcoming language and motivational tone. Responsibilities included crafting the overall layout, designing visual elements, and choosing images that aligned with Whisker’s refreshed brand identity.
Paid Media
Developed paid social graphics to highlight Whisker’s sports partnerships, including the Detroit Tigers and Detroit Lions, to drive engagement and strengthen brand recognition.
Organic Social
Developed visually engaging and informative organic social content for Litter-Robot, including an infographic explaining the step-by-step process of how to deep clean the unit, and a comparison series highlighting why Litter-Robot surpasses traditional litter boxes. These designs simplified complex information into concise, mobile-friendly formats with visual hierarchy, balanced color schemes, and branded icons across social platforms. This strategic approach not only reinforces brand trust but also educates our audience and promotes the product to increases sales revenue.
Holiday 2024
For Litter-Robot’s 2024 Holiday Campaign, I designed a full suite of digital assets to promote seasonal bundles with savings of up to $100. Using existing photography and video, I created weekly emails, social media graphics, paid ads, web images, and digital badges that carried a consistent color palette and festive look across channels. The campaign exceeded expectations, driving sales more than 200% higher than the previous year’s holiday promotion.
The holiday campaign kickoff highlighted a red-centered color palette.
Red holiday homepage promo banners
Red holiday emails
Red holiday display ads
The Black Friday promo launch featured a darker black and gold focused design theme. The objective was to instill a sense of urgency and motivate customers to act immediately.
Black Friday homepage promo banners
Black Friday emails
Black Friday promotional imagery
The final holiday promotion was designed with a green-dominant look. A green color palette was also applied to highlight and promote the consumables subscription offer. I played a key role in photography direction by developing mood boards and coordinating shoot setup for our in-house photographer for this campaign.
Gren holiday homepage promotion
Green holiday emails
Green holiday promotional imagery
Holiday Organic Social
For Litter-Robot’s 2024 holiday promotions, I designed organic social content that balanced clear hierarchy of promotional offers with a cohesive seasonal look. Using holiday-inspired illustrations, colors, and branded elements, the visuals reinforced consistency across platforms while keeping the deal front and center. These efforts helped boost brand awareness and contributed to a significant increase in holiday sales.
